Performance that speaks for itself

ReaLift collected performance data from twenty of its first merchant partners, each with $1M+ in annual online footwear sales, covering 168,000 orders that used ReaLift. We used year-over-year analysis to remove seasonality and compare each period fairly.

30.5%Greater sales improvement vs. control

67.3%Improvement in return rates

7.1%Average monthly decline in return rates

168,000Orders that used ReaLift

How we measured impact

A pre-launch baseline and a full year of results, both compared to the same period the year before.

3 months before launchControl data

ReaLift launch

12 months after launchPerformance data

Control data

We analyzed footwear sales and return rates from the three months before launching ReaLift, compared to the same period the previous year. That baseline isolates ReaLift’s impact from seasonal or external business trends.

Performance data

We tracked footwear sales and return rates for twelve months after launch, again compared year over year. The longer window captures both the immediate lift and whether it lasts.

Sales results

Merchants using ReaLift saw a 30.5% greater improvement in sales after launch compared to the control period. Accurate sizing drives higher conversion, and the growth held all year.

Footwear sales growth, year over year

Control period vs. 12 months after launch

Before ReaLift

7.79%

After ReaLift

38.31%

Sales increase by period

Lift after launch; sales grew 3.3% month to month on average

First month

30.2%

First 3 months

36.5%

First 6 months

41.3%

Last 6 months

35.3%

Return rate results

Without ReaLift, return rates were 51% higher year over year. After launch they came in 16% lower, a 67.3% improvement that kept building through the year.

Return rates, year over year

Left of the line is higher than last year; right is lower

Before ReaLift

+51%

After ReaLift

−16%

Higher returnsLower returns

Improvement versus control

Return rate improvements doubled in the second half of the year

First 6 months

−2.9%

Last 6 months

30.0%

Full year

67.3%

7.1% monthlyAverage month-to-month decline in return rates

51% higherReturn rates year over year before ReaLift

2× in months 7 to 12Return rate improvement in the last six months

Frequently asked questions

Why did sales improve so dramatically after launching the tool?

Because it closes the gap between physical stores and online storefronts. Online offers more footwear options and inventory but doesn’t let shoppers try shoes on. Our tool gives shoppers the closest thing to a full in-store try-on.

How did the return rate improve over each month?

The return rate improved by 7.1% month to month on average over 12 months.

How did sales improve each month?

Sales improved 3.3% month to month on average over 12 months.

How did returns perform in the first six months versus the trailing six months?

Return rate improvements accelerated in the last six months of the year, doubling in performance (from −2.9% to a 30.0% improvement versus control).

How did sales perform in the first six months versus the trailing six months?

Sales improvement was consistent throughout the year: 41.3% in the first six months and 35.3% in the last six months.

How long did it take before sales improved after launch?

Sales improvement was immediate, with a 30.2% lift in the first month and 36.5% in the first three months.

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