The majority of shoppers struggle to determine which size to buy leading to returns and discouragement from shopping online. ReaLift's mission is to encourage more online apparel shopping through the online fitting room experience.
Return rates for online apparel can be three times higher than in-store purchases. The majority of shoppers do not understand how to use tape measures, size charts, and are left with the only option to bracket (purchase multiple sizes [64% of shoppers]), leading to higher return rates.