Bleusalt, founded in 2017 in Malibu California, combines the softest fibers on earth with beautiful classic timeless styles to create collections of luxurious quality basics for everyday wardrobes. With sustainability at the forefront through sustainable materials, minimal waste packaging, lowering returns was a organizational objective for Bleusalt.
Bleusalt is proudly "size-inclusive," with sizes ranging from 00-3x. However, the size ranges of their clothing vary from product to product, which resulted in new shoppers purchasing the incorrect size and fit. This caused unnecessary returns, especially when shoppers did not read the size guide or, when they did, were unaware of their actual measurements. As a result, it was imperative for new online shoppers at Bleusalt to find a seamless way to select their perfect size.
Bleusalt chose ReaLift’s solution, RealSize, because of its web-based experience, ease of integration, and fit recommendation engine to simplify product size selection. RealSize automates the tape measure for the online shopper, understands the stretch of materials, reads the size guide ranges, and recommends the right size for new online shoppers.
After 45 days of launching RealSize on their men and women's product collections, Bleusalt gained improvements in KPIs including:
Higher Conversion Rates
Higher Average Order Value
Bleusalt's customer service team received inquiries from 0.06% of sessions regarding RealSize. This enabled them to focus on other aspects of the business’s operations and less time helping new shoppers find the right size.
“When shoppers see their measurements, with precision accuracy, they are confident that Bleusalt's virtual size finder understands them to a high degree and is recommending the right size. This boosts confidence in purchasing, decreases the change of return, and eliminates the need to bracket (purchase multiple sizes), which is a win for the online shopper and brand.”
"We are always looking to improve sustainability and improve the customer experience. Finding ReaLift seemed like a great technology to help us with both. ReaLift was a great partner helping understand our returns, the reason for returns, and making an easy integration process. I was surprised by how well the product size fitted on some of their fit recommendations because ReaLift sometimes suggested different product sizes. I would highly recommend ReaLift for any apparel merchant."
CEO and Founder of Bleusalt